Ethos: Showing some professional information, like informing the company structure.
Pathos: Reading the podcast in normal voice, but stress some words when showing some information which need to be paid attention on. When the person in the image changes face, I will change the voice.
Logos: Using proverbs like “Learning from people, we can weigh the successes and failures; studying from history, we can see the rule of falling and rising”.
Rhetorical devices mentioned:
Contrast: To contrast the successful CEO and unsuccessful CEO.
Description: To describe CEO’ job.
Parallel structures: Showing the purpose of the podcast.
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